If you’ve read our previous blog, you have officially been introduced to our Calmex Wild Abalone and our process to catch these delicacies from the ocean, and our ability to get them convienetly to you! Thanks to our consumers we have become the abalone brand that most people throughout Asia have come to know and love. How have we been so lucky to continue our legacy for the last 70 years? It all starts with our iconic pink can and the history behind the brand.
Pink was actually a foreign color in China until it gained popularity due to Western influences. The Chinese characters for it translate to “foreign color” 粉色的! But this particular color is not so foreign to our brand and it has become a staple to our product familiarity and brand image.
The color pink is mentally stimulating and visually pleasing while also standing out from other mundane product colors. We want consumers to recognize our soft, inviting pink color from energetic, loud colors like red and yellow to stand out from competitors.
Generally, the color pink is now associated with love and compassion prominently used during holidays like Valentine’s Day. But beyond that, it is also a comforting, friendly, and accepting color that catches the eye and invites feelings of calmness and warmth.
History of the Color Pink
Although in today’s day and age the color pink is associated with femininity, in the 1700’s the color was more appropriate for boys in Europe to wear because it was a paler shade of red which had masculine undertones. In contemporary Japanese culture, says Nemitz, pink is perceived as a masculine and mournful color that represents “young warriors who fall in battle while in the full bloom of life.” https://www.cnn.com/style/article/history-of-color-pink/index.html
As the color gained popularity in Asia, it was long a gender-neutral color in Asia yet a symbol of luxury. It has had little to no correlation with gender until the 20th century but previously it was long known as a symbol of good health!
No wonder we want our canned product to be pink because it is good for you!
Pink has also been embraced as a color of protest for other communities. Pink triangles, once used in concentration camps by the Nazis to identify homosexuals, became a symbol of gay activism in the 1970s. Even today, we associate pink with standing in unity with breast cancer survivors and spreading awareness through this shade. Pink now stands for more than just gender as it represents various types of people through these movements.
Standing By The Color Pink
The most recent debacle in Taiwan regarding the color pink arose just last year when little boys refused to wear pink masks during the pandemic for fear of being ridiculed by classmates. This stigma among young boys triggered a wave of support for the color pink that involved government health officials to change their Facebook logos to pink and expressing, “I hope that people do not limit their options by stereotyping colors. As long as a mask can protect you, it does not matter what color it is,” President Tsai Ing-wen (蔡英文) wrote on Facebook.” https://www.taipeitimes.com/News/editorials/archives/2020/04/15/2003734629
While making an effort to help change young children’s perception of the color, this also led to starting a more serious conversation to fight gender discrimination. The color pink does not necessarily have to do with sexuality — a heterosexual, cisgender man could like the color, but be forced to suppress his preferences due to the stigma surrounding it.
The Taiwanese government voiced support for the issue and continues to set an example for the inclusive, free society that Taiwan strives to become. Public officials who bring up important issues like this help circulate conversations that would otherwise be considered taboo. The only way to destroy the stigma around a certain topic is to talk about them.
It is encouraging to see the support, especially with public figures leading by example.
Although such a simple color there is so much history behind it and still continues to be controversial. Yet, we have stood by this color for the entirety of our business because it continues to stand for more than just the color itself. It is ever-changing and continues to evolve symbolically through culture.
Regardless of the historical past the color pink has the reputation for, we are proud to stand by this color on our label for the last 70 years! It has now become a staple of our brand image and can be recognized immediately at special family occasions that we are grateful to be apart of. We hope our brand continues to grow with you and your family but we strive to stick to our tradition and keep the color so you know our company values continue to stay the same.